Top 3 Reasons to Switch to the Cloud this Holiday Season

Reasons to Migrate to cloud computing
Thanksgiving is right around the corner, which means food, football and of course, Black Friday. What could be better to ease a food coma than a little midnight shopping? Not everyone however, enjoys Black Friday. Those who want to avoid painfully long lines, overcrowded malls and “I got it first!” customer feuds, will opt to stay home and shop online. But as more and more people choose the virtual alternative, online retailers can struggle to meet demand with their physical data centers.

Generally, online merchants expect a 200% increase in organic traffic over the holidays. This means that just minutes of server downtime can be catastrophic for businesses.

Generally, online merchants expect a 200% increase in organic traffic over the holidays. This means that just minutes of server downtime can be catastrophic for businesses.  

Luckily, there is a way to avoid crashing servers during holiday shopping surges: the cloud. The cloud provides scalability, speed and cost efficiency, all of which play a crucial role in meeting IT infrastructure requirements during enormous traffic spikes. Although there are numerous benefits to the cloud, we’ve outlined 3 reasons why the cloud is essential to keeping web servers running smoothly.

1. Scalability
Scalability is essential to ensure website availability. Traditionally, servers are purchased and set up according to traffic estimations based on previous years’ data. Now, with a cloud service that scales on demand, there is no need to question whether or not your servers will be able to handle the surge in holiday traffic. You can be assured your web visitors are able to access your website without getting the dreaded 404 page we all know so well.

2. Cost
Data Centers have a reputation for high configuration costs. This changes with the cloud. AWS operates based on a consumption model meaning you pay for what you use. Thus, much of the overhead costs that comes with running servers 24/7 are eliminated. These costs typically include rack space, sysadmins for configuration, electricity bill for cooling, and more. With AWS, there are no upfront costs, long term contracts, or minimum spend requirements, making this an even better deal than the ones you’ll find shopping on Black Friday!

3. Speed
Remember those frustrating store lines we mentioned earlier? Website visitors experience the same feeling of irritation (year round) when the web pages they are browsing take too long to load. About half of all web users expect a page to load within 2 seconds and they tend to leave the site if it hasn’t within 3. Unlike physical stores, virtual stores can manage their traffic during the holiday season by having a Content Delivery Network that is located near their edge location. For example, AWS CloudFront allows you to make use of Amazon’s server reach, guaranteeing ultra fast load times for your customers.

Undoubtedly, the cloud is the pulse of many of the world’s largest websites. The benefits are endless and more businesses are starting to realize that it’s the best solution to their IT needs. By migrating to the cloud, not only is time saved and costs cut, but businesses can ensure speedy load times and happy customers.

As an AWS Advanced Consulting Partner, Stratalux values the power of the cloud and knows exactly how to architect your environments under AWS, while still retaining what’s unique to each business. Our team of architects have a strong DevOps focus, and have migrated a variety of businesses to AWS. Once on the cloud, we provide managed services to keep your servers up and running 24/7/365.

To learn more or speak to a team member contact us:

Phone: 310-765-1591

Email: sales@stratalux.com

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